Marketing and Kickstarters Archive

Episode 82 – Kickstarter 101 (2015)

June 7, 2016 @ 10:46 pm

Kickstarter 101 (2015)

Recorded at Metatopia 2015

Presented by JR Honeycutt, Joshua A.C. Newman & Chris O’Neill

Planning and running a Kickstarter campaign for your game can be like designing and playing another game. Will you hack an existing formula or take a risk on an unusual approach? Will it include lots of fiddly mechanics and rewards or will you take a more artistic direction? When you’re running the campaign, how do you play the roles of marketer, designer, publisher, business person, and artist? Join panelists as they talk about the design and management of Kickstarter campaigns themselves. In what ways have they evolved into established systems (stretch goals, etc.) and how are some creators breaking those conventions?

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Episode 69 – Social Media

November 14, 2015 @ 4:28 pm

Social Media Action Steps

Recorded at Metatopia 2014

Presented by Beth Rimmels.

Social media is a crucial marketing step, especially for new and small businesses. Even better, it can cost you little to nothing, but can be confusing or overwhelming. This panel will explain what’s essential, where to start (and on which social media channel), free and low-cost tools that will make your life easier, and how to grow an audience organically.

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Episode 68 – Smart Crowdfunding Campaigns

October 13, 2015 @ 6:54 pm

Executing a Smart Crowdfunding Campaign

Recorded at Metatopia 2014

Presented by Fred Hicks, Joshua A. C. Newman & Hannah Shaffer

How do you plan your crowdfunding campaign? How done do you need to be before you open? How do you engage your community? How do you plan for all possible outcomes? Joshua A.C. Newman (Mobile Frame Zero: Rapid Attack and Shock: Social Science Fiction), Fred Hicks (Fate Core, Designers & Dragons, and more), and Hannah Shaffer (Questlandia) share their experiences and then ditch out on their planned talk to address your questions once they realize they can’t afford shipping.

 
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Special Kickstarter Mentions

Sig: The City BetweenKickstarterCover

 

 

 

 

Headspace Cover_AnnouncementHeadspace RPG

 

 

 

 

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Episode 55 – How to Succeed at Conventions

May 22, 2015 @ 12:27 am

How to Succeed at Conventions

Recorded at Metatopia 2014

Join veteran conventioneer, Avonelle Wing, for a conversation on attending trade shows and conventions as an industry professional. Talk about identifying and setting goals, representing yourself and your brand and otherwise setting yourself up for success.

 
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Episode 51 – RPG Podcasting and Design

March 30, 2015 @ 1:00 pm

Episode 51 – RPG Podcasting and Design

This special episode is a crossover with The Jankcast and the Tabletop Superhighway podcasts. In this episode, I am speaking with Todd (Jankcast), Alex (Tabletop Superhighway) and Larry (Tabletop Superhighway) about how RPG Podcasting interacts with design, and what we see from our particular vantage points.

Welcome to the RPG Design Jankcast Superhighway.

 
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Episode 44 – Succeeding at Conventions and Trade Shows

January 24, 2015 @ 6:40 am

Succeeding at Conventions and Trade Show

Recorded at Metatopia 2013

Presented by Avonelle Wing

Conventions are overwhelming, and setting yourself up for success involves many components: Branding yourself for visibility, interacting appropriately with the convention, maximizing the impact of your contact with your public, and other ideas. Double Exposure Senior Vice President, Avonelle Wing, will share her experiences, both as a convention organizer and as an attendee representing her own brands.

 
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Episode 20 – The Kickstarter Roundtable

March 16, 2013 @ 3:39 pm

Kickstarter Roundtable: Presented by Fred Hicks and Brennan Taylor.

In this intense workshop, we will explore the ins and outs of using Kickstarter as a crowdsourced fundraising platform.  Topics will include best practices for making videos, for customer contacts through updates, etc.

Regrets from Cindy Au and Joshua A.C. Newman on account of hurricane.

 
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