Marketing and Kickstarters Archive

Episode 239 - Honing your Game Pitch

January 4, 2020 @ 9:00 am

Recorded at Metatopia 2018

Presented by Jim McClure, Kenneth Hite, Cat Tobin.

This panel is designed to help you establish the best way to present your game to consumers. From Elevator pitches, to focus points, to mechanical highlights, we will cover what is most important in getting people to buy into your game. Attendees should be prepared to discuss their game project as part of a group, and have an elevator pitch pre-prepared. The panelists will then help each individual attendee to hone their presentation.

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Episode 234 - Planning a Kickstarter? What You Need to Know!

November 30, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Juliet Meyer, Raymond Bruels, Chandler Copenhaver.

Kickstarter can be amazing for creators, but there's a lot of other things around them that will help you find success. Learn how to market and plan for a Kickstarter, and what five things you should have in place long before the launch.

 

 

 

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Episode 231 - Now What? - Finishing Games

November 9, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Steve Segedy, Christopher Badell, Mark Richardson, and Cat Tobin.

Once you've created a game, what are your options for getting it out into the world? Come ask questions and find out about printing, distribution, and fulfillment options for independent designers and small publishers. We could also include discussion of Kickstarter, BackerKit, contracts, licensing, etc.

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Episode 222 - Marketing is More Than Social Media

September 7, 2019 @ 2:47 pm

Recorded at Metatopia 2018

Presented by Melissa Lewis-Gentry, Beth Rimmels, Christopher Tang.

Marketing Is More Than Social Media. While social media is an important tool for marketers to use, many companies confuse it for the whole breadth of a marketing. Hear expert marketing professionals talk about what marketing departments should be doing for game publishing companies.

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Episode 218 - Marketing 201

August 10, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Juliet Meyer, Raymond Bruels

Marketing 201: Creating Content around Your Brand/Product. You've got a brand/product and you've got all the social media channels and a website. Great. Now what? Learn how to create consistent content for your brand/product that will resonate with your audience. This class covers Twitch streaming, social post scheduling/generation, as well as some ideas for rich media creation, and how to go about creating content for your brand/product using tools you already have! Bring your phone to this seminar

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Episode 217 - Marketing 101

August 3, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Juliet Meyer, Raymond Bruels

Marketing 101: Creating a Basic Marketing Plan. This is a basic course in marketing your brand and/or your product and helping you know the difference between the two in terms of tone and voice. Which social media platform is best for you? How should you measure success? Do I need a website/Facebook/Instagram/Telegram Channel/Sub-Reddit and what are those things? What are the different ways to market? What is my target demographic? How can you build an audience for your brand/product?

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Episode 214 - Kickstarter in 2019

July 13, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Chandler Copenhaver, Steve Segedy and Christopher Batarlis.

Kickstarter today is a different animal than it was a year or five years ago. Let's talk about the things you need to know if you're launching a campaign next year.

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Episode 196 - So you want to be a Podcaster!

March 9, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Philip Vecchione, Senda Linaugh, Monica Speca.

Podcasting is the new blogging. Fame, fortune, influence. Or...software glitches, audience-building, busy cohosts. Let's talk about the complications and joys of being a podcaster in a roundtable format.

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Episode 195 - Ask a Marketing Expert

March 2, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by: Beth Rimmels, Mike Roberts & Mandy Perry.

Learn the answers to your specific marketing & promotion questions from the experts. Beth Rimmels & Mike Roberts work for a digital marketing agency and are experts in social media marketing and SEO (how people find you on Google). Mandy Perry is an expert in tumblr marketing who just wrapped their first highly successful Kickstarter. This interactive workshop will also include live analysis of web sites as time allows. Bring your questions and learn how to get the word out about your product and establish a professional presence online. 

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Episode 184 - Podcasting for Promotion

December 15, 2018 @ 9:00 am

Recorded at Metatopia 2018

Presented by James D'Amato and Senda Linaugh.

Being a guest on podcasts is a fantastic way to promote your game and build your brand. Our moderators will talk about how this might work and things you should know in advance to be a good guest. This will be run as a roundtable discussion.

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