May 19, 2018
Recorded at Metatopia 2018
Presented by Brian Dalrymple, Jason Walters, Melissa Lewis-Gentry.
Getting your game(s) into stores usually means dealing with distributors. How do you get their attention? What do they expect from you? If you're planning on going direct to retailers, what's the best way to do that? If you're planning on operating outside of traditional distribution, are you leaving money on the table? This is panel gives an overview of the 3-tier distribution system, including its strengths, weaknesses, and alternatives.
January 13, 2018
Recorded at Metatopia 2017
Presented by Melissa Lewis-Gentry, Brian Dalrymple.
So you're planning crowdfunding for your game, and have heard that Retail is important. Maybe you did a retail tier in a previous Kickstarter and had no one buy it, or maybe you lost money by creating that tier. Regardless, the industry is changing faster than we can keep up. Learn from Retailers on what they want and what they won't back for 2018 Kickstarters & IndieGoGos. Learn from Expert Campaigners on the pitfalls of building tiers. Be sure to bring questions about your upcoming campaign, we want to hear them.
October 10, 2017
Recorded at Metatopia 2016
Presented by Christopher Badell, Jason Walters, Marie Poole.
Planning and running a Kickstarter campaign can be like designing and playing another game. Will you hack an existing formula or take a risk on an unusual approach? Will it include lots of fiddly mechanics and rewards or will you take a more artistic direction? When you're running the campaign, how do you play the roles of marketer, designer, publisher, business person, and artist? Join panelists as they talk about the design and management of Kickstarter campaigns themselves. In what ways have they evolved into established systems (stretch goals, etc.) and how are some creators breaking those conventions?
March 16, 2013
Kickstarter Roundtable: Presented by Fred Hicks and Brennan Taylor.
In this intense workshop, we will explore the ins and outs of using Kickstarter as a crowdsourced fundraising platform. Topics will include best practices for making videos, for customer contacts through updates, etc.
Regrets from Cindy Au and Joshua A.C. Newman on account of hurricane.
January 24, 2015
Succeeding at Conventions and Trade Show
Recorded at Metatopia 2013
Presented by Avonelle Wing
Conventions are overwhelming, and setting yourself up for success involves many components: Branding yourself for visibility, interacting appropriately with the convention, maximizing the impact of your contact with your public, and other ideas. Double Exposure Senior Vice President, Avonelle Wing, will share her experiences, both as a convention organizer and as an attendee representing her own brands.
March 30, 2015
Episode 51 – RPG Podcasting and Design
This special episode is a crossover with The Jankcast and the Tabletop Superhighway podcasts. In this episode, I am speaking with Todd (Jankcast), Alex (Tabletop Superhighway) and Larry (Tabletop Superhighway) about how RPG Podcasting interacts with design, and what we see from our particular vantage points.
Welcome to the RPG Design Jankcast Superhighway.
May 22, 2015
How to Succeed at Conventions
Recorded at Metatopia 2014
Join veteran conventioneer, Avonelle Wing, for a conversation on attending trade shows and conventions as an industry professional. Talk about identifying and setting goals, representing yourself and your brand and otherwise setting yourself up for success.
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October 13, 2015
Executing a Smart Crowdfunding Campaign
Recorded at Metatopia 2014
Presented by Fred Hicks, Joshua A. C. Newman & Hannah Shaffer
How do you plan your crowdfunding campaign? How done do you need to be before you open? How do you engage your community? How do you plan for all possible outcomes? Joshua A.C. Newman (Mobile Frame Zero: Rapid Attack and Shock: Social Science Fiction), Fred Hicks (Fate Core, Designers & Dragons, and more), and Hannah Shaffer (Questlandia) share their experiences and then ditch out on their planned talk to address your questions once they realize they can’t afford shipping.
Special Kickstarter Mentions
Sig: The City Between
Headspace RPG
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November 14, 2015
Social Media Action Steps
Recorded at Metatopia 2014
Presented by Beth Rimmels.
Social media is a crucial marketing step, especially for new and small businesses. Even better, it can cost you little to nothing, but can be confusing or overwhelming. This panel will explain what’s essential, where to start (and on which social media channel), free and low-cost tools that will make your life easier, and how to grow an audience organically.
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June 7, 2016
Kickstarter 101 (2015)
Recorded at Metatopia 2015
Presented by JR Honeycutt, Joshua A.C. Newman & Chris O’Neill
Planning and running a Kickstarter campaign for your game can be like designing and playing another game. Will you hack an existing formula or take a risk on an unusual approach? Will it include lots of fiddly mechanics and rewards or will you take a more artistic direction? When you’re running the campaign, how do you play the roles of marketer, designer, publisher, business person, and artist? Join panelists as they talk about the design and management of Kickstarter campaigns themselves. In what ways have they evolved into established systems (stretch goals, etc.) and how are some creators breaking those conventions?
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