August 4, 2018
Recorded at Metatopia 2017
Presented by Steve Radabaugh, Beth Rimmels, Jason Pitre
Developing A Marketing Plan For Your Game. We will be taking what Marketing Genius Seth Godin teaches about Marketing and helping you apply it to your game/brand. You will work in a small group to discuss how the information applies to you, and you will fill out a marketing plan template.
Note: This is a shorter panel as the second half was dedicated to filling in the template.
Marketing Plan Questions
- What Change are you trying to make?
- Who are you trying to change?
- What is the promise that you’re making?
- Pick 2 desireable things to the people you are trying to change. What is your position on these axes? What are you committed to being on behalf of the people you are trying to change?
- People like us do things like this. Who is the US, and what is the THIS?
- Why don’t people choose you?
July 28, 2018
Recorded at Metatopia 2017
Presented by John Adamus, Jacqueline Bryk.
Sales Pitches That Set A Positive Tone.. Building a pitch that captures the atmosphere of the game in a positive, rather than exclusionary way is a huge part of growing an audience and a community around your work. It sets a tone and conveys a lot of info. Let's give you a roadmap for success!
June 30, 2018
Recorded at Metatopia 2017
Presented by Jennifer Gutterman, Joshua Yearsley, Melissa Lewis-Gentry, Zev Shlasinger.
You made a game! Congratulations! Now explain your incredible game in one sentence. That isn't as easy as it sounds. You want people to buy into your game as players, as investors, or as retailers. You will only have one chance to make that first impression. It needs to have impact. If you want to see your game successful on a crowdfunding site, or sold by your local game store, then you need to know what kind of pitch types and styles to maximize both what you say and target the right audience. This panel will cover it all, from the one sentence pitch through pitches for retailers, and the many options in between.
May 19, 2018
Recorded at Metatopia 2017
Presented by Brian Dalrymple, Jason Walters, Melissa Lewis-Gentry.
Getting your game(s) into stores usually means dealing with distributors. How do you get their attention? What do they expect from you? If you're planning on going direct to retailers, what's the best way to do that? If you're planning on operating outside of traditional distribution, are you leaving money on the table? This is panel gives an overview of the 3-tier distribution system, including its strengths, weaknesses, and alternatives.
January 13, 2018
Recorded at Metatopia 2017
Presented by Melissa Lewis-Gentry, Brian Dalrymple.
So you're planning crowdfunding for your game, and have heard that Retail is important. Maybe you did a retail tier in a previous Kickstarter and had no one buy it, or maybe you lost money by creating that tier. Regardless, the industry is changing faster than we can keep up. Learn from Retailers on what they want and what they won't back for 2018 Kickstarters & IndieGoGos. Learn from Expert Campaigners on the pitfalls of building tiers. Be sure to bring questions about your upcoming campaign, we want to hear them.
October 10, 2017
Recorded at Metatopia 2016
Presented by Christopher Badell, Jason Walters, Marie Poole.
Planning and running a Kickstarter campaign can be like designing and playing another game. Will you hack an existing formula or take a risk on an unusual approach? Will it include lots of fiddly mechanics and rewards or will you take a more artistic direction? When you're running the campaign, how do you play the roles of marketer, designer, publisher, business person, and artist? Join panelists as they talk about the design and management of Kickstarter campaigns themselves. In what ways have they evolved into established systems (stretch goals, etc.) and how are some creators breaking those conventions?
December 2, 2016
A Designer’s Guide to Podcasts
Recorded at Metatopia 2015
Presented by James D’Amato, Alex Roberts & Kat Kuhl.
A Designer’s Guide to Podcasts” presented by . Getting your ideas in front of people can be one of the most difficult and unpleasant parts of game design. So people love design, but hate talking about what they are doing. Thankfully there is a community of people who are dedicated to talking about games in public spaces, they are called podcasters. Topics will include: Proper etiquette for self promotion, how to choose which shows to target, how to communicate effectively about your game, how to ask for what you want, how to purchase an ad, how to write an ad, whether you want to be a guest or a topic, how to make actual play easy and effective flattery.
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November 25, 2016
Promoting Your Game Through Podcasting and Other Media
Recorded at Metatopia 2015
Presented by Chris Perrin, Tara Clapper, Chris Bell & Mario Dongu.
Gaming has a rich, vibrant media that really enjoys advocating for new games and new game designers. However, it can be hard for game designers to find gamer media outlets and even harder to know what to say. This panel will look at ways game designers can find gaming media and promote themselves, presented by the This Just In… crew.
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June 7, 2016
Kickstarter 101 (2015)
Recorded at Metatopia 2015
Presented by JR Honeycutt, Joshua A.C. Newman & Chris O’Neill
Planning and running a Kickstarter campaign for your game can be like designing and playing another game. Will you hack an existing formula or take a risk on an unusual approach? Will it include lots of fiddly mechanics and rewards or will you take a more artistic direction? When you’re running the campaign, how do you play the roles of marketer, designer, publisher, business person, and artist? Join panelists as they talk about the design and management of Kickstarter campaigns themselves. In what ways have they evolved into established systems (stretch goals, etc.) and how are some creators breaking those conventions?
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November 14, 2015
Social Media Action Steps
Recorded at Metatopia 2014
Presented by Beth Rimmels.
Social media is a crucial marketing step, especially for new and small businesses. Even better, it can cost you little to nothing, but can be confusing or overwhelming. This panel will explain what’s essential, where to start (and on which social media channel), free and low-cost tools that will make your life easier, and how to grow an audience organically.
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