Marketing and Kickstarters Archive

Episode 231 - Now What? - Finishing Games

November 9, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Steve Segedy, Christopher Badell, Mark Richardson, and Cat Tobin.

Once you've created a game, what are your options for getting it out into the world? Come ask questions and find out about printing, distribution, and fulfillment options for independent designers and small publishers. We could also include discussion of Kickstarter, BackerKit, contracts, licensing, etc.

Filed under Marketing and Kickstarters, General Information, Business · Comments

Episode 222 - Marketing is More Than Social Media

September 7, 2019 @ 2:47 pm

Recorded at Metatopia 2018

Presented by Melissa Lewis-Gentry, Beth Rimmels, Christopher Tang.

Marketing Is More Than Social Media. While social media is an important tool for marketers to use, many companies confuse it for the whole breadth of a marketing. Hear expert marketing professionals talk about what marketing departments should be doing for game publishing companies.

Filed under Marketing and Kickstarters · Comments

Episode 218 - Marketing 201

August 10, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Juliet Meyer, Raymond Bruels

Marketing 201: Creating Content around Your Brand/Product. You've got a brand/product and you've got all the social media channels and a website. Great. Now what? Learn how to create consistent content for your brand/product that will resonate with your audience. This class covers Twitch streaming, social post scheduling/generation, as well as some ideas for rich media creation, and how to go about creating content for your brand/product using tools you already have! Bring your phone to this seminar

Filed under Marketing and Kickstarters · Comments

Episode 217 - Marketing 101

August 3, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Juliet Meyer, Raymond Bruels

Marketing 101: Creating a Basic Marketing Plan. This is a basic course in marketing your brand and/or your product and helping you know the difference between the two in terms of tone and voice. Which social media platform is best for you? How should you measure success? Do I need a website/Facebook/Instagram/Telegram Channel/Sub-Reddit and what are those things? What are the different ways to market? What is my target demographic? How can you build an audience for your brand/product?

Filed under Marketing and Kickstarters · Comments

Episode 214 - Kickstarter in 2019

July 13, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Chandler Copenhaver, Steve Segedy and Christopher Batarlis.

Kickstarter today is a different animal than it was a year or five years ago. Let's talk about the things you need to know if you're launching a campaign next year.

Filed under Marketing and Kickstarters · Comments

Episode 196 - So you want to be a Podcaster!

March 9, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by Philip Vecchione, Senda Linaugh, Monica Speca.

Podcasting is the new blogging. Fame, fortune, influence. Or...software glitches, audience-building, busy cohosts. Let's talk about the complications and joys of being a podcaster in a roundtable format.

Filed under Marketing and Kickstarters · Comments

Episode 195 - Ask a Marketing Expert

March 2, 2019 @ 9:00 am

Recorded at Metatopia 2018

Presented by: Beth Rimmels, Mike Roberts & Mandy Perry.

Learn the answers to your specific marketing & promotion questions from the experts. Beth Rimmels & Mike Roberts work for a digital marketing agency and are experts in social media marketing and SEO (how people find you on Google). Mandy Perry is an expert in tumblr marketing who just wrapped their first highly successful Kickstarter. This interactive workshop will also include live analysis of web sites as time allows. Bring your questions and learn how to get the word out about your product and establish a professional presence online. 

Filed under Marketing and Kickstarters · Comments

Episode 184 - Podcasting for Promotion

December 15, 2018 @ 9:00 am

Recorded at Metatopia 2018

Presented by James D'Amato and Senda Linaugh.

Being a guest on podcasts is a fantastic way to promote your game and build your brand. Our moderators will talk about how this might work and things you should know in advance to be a good guest. This will be run as a roundtable discussion.

Filed under Marketing and Kickstarters · Comments

Episode 177 - Crowdfunding on a Budget

October 27, 2018 @ 9:00 am

Recorded at Metatopia 2017

Presented by James D'Amato, Jim McClure, Laura Simpson.

It is tempting to pour money into marketing a crowdfunding project. We'll discuss strategies you can use that take your project further without breaking your marketing budget.

Filed under Marketing and Kickstarters · Comments

Episode 165 - Developing a Marketing Plan

August 4, 2018 @ 9:00 am

Recorded at Metatopia 2017

Presented by Steve Radabaugh, Beth Rimmels, Jason Pitre

Developing A Marketing Plan For Your Game. We will be taking what Marketing Genius Seth Godin teaches about Marketing and helping you apply it to your game/brand. You will work in a small group to discuss how the information applies to you, and you will fill out a marketing plan template.  

Note: This is a shorter panel as the second half was dedicated to filling in the template.

 

Marketing Plan Questions

  1. What Change are you trying to make?
  2. Who are you trying to change?
  3. What is the promise that you’re making?
  4. Pick 2 desireable things to the people you are trying to change. What is your position on these axes? What are you committed to being on behalf of the people you are trying to change?
  5. People like us do things like this. Who is the US, and what is the THIS?
  6. Why don’t people choose you?

 

Filed under Marketing and Kickstarters · Comments

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