Episode 245 - Selling Games into Mass vs. Specialty Retail

Recorded at Metatopia 2019

Presented by Brian Turtle, Peter Hayward, Avonelle Wing.

I fell into games almost by accident back in 1994 when some friends and I created a game called "The Six Degrees of Kevin Bacon". We started Endless Games shortly thereafter and the game found a home in the mass market before we knew it. In the 20+ years since, we've been navigating the toy industry and gaming landscape in both mass and specialty. That said, the hobby side of the industry is still somewhat uncharted territory for us. Join us for a discussion of the differences between mass market and hobby sales and what works where.