Recorded at Metatopia 2016

Presented by Melissa Lewis-Gentry, Cat Tobin, Matt Fantastic, Zev Shlasinger.

Have you ever played (or made!) a fantastic game, and then wonder why no one has it? Ever wonder why no one other than the Kickstarter backers bought a certain game? Ever make a game, then try to go through distribution and realize you'll lose money selling that way? Not all games are designed for retail sale! This panel will discuss the design choices that see success in a retail setting, and if retail is right for your game. Topics discuss will be graphic design choices and packaging, pricing and 3 tiered distribution, Organized Play and Demoing, and using retail sales as marketing.

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